Sourced rules only · every entry dated
What does this platform actually require you to disclose?
Pick a platform and a content type. You get the requirement as the platform itself publishes it — what must be disclosed, how to do it, and what happens if you don't — with a link to the official page and the date we read it. Combinations we couldn't source are shown as not covered, never filled in with a guess.
How to read the three statuses
Disclosure required — the platform puts a duty on you: disclose, in the way the entry describes, or face the consequence it names. Platform applies the label — the platform labels content itself, from the signals in your file and your self-disclosure; your job is to self-disclose honestly and not strip the signals. No disclosure duty published — the platform has no creator labeling duty for that combination; what its policy does prohibit is described in the entry, because “no duty to label” is not “anything goes”.
Scope honesty: these are the platforms' own published positions as read on the dates stamped on each entry. They are not legal advice, they don't cover every law that might apply to you (advertising and election law in your country sits on top of platform rules), and they change — the linked official page always outranks this summary.
Questions
Why do the rules differ so much between platforms?
Because each platform chose a different enforcement point. YouTube puts the duty on the creator at upload (the “AI use” attribute). TikTok accepts either an in-content label or its own toggle. Meta labels content itself, from file signals and self-disclosure. Meta's ad rules add a mandatory declaration for social-issue, election and political ads. X publishes no disclosure duty at all, only a ban on misleading synthetic media. There is no single “AI label law” for creators — there are five platform positions, and this navigator keeps them separate.
What happens if I don't disclose?
It depends on the platform, and each entry in the navigator states the consequence its own policy names: YouTube can apply a label itself, remove content, or suspend repeat offenders from the Partner Program; TikTok treats missing disclosure as a violation with removal or account restrictions; Meta rejects non-disclosing political ads and can penalize repeat failures. The navigator never merges these into one generic warning.
How current is this information, and how do I verify it?
Every entry carries the official page it was read from and the date it was checked — the dataset behind this page was read from those pages on the dates shown. Policies change; before a high-stakes post, open the linked source and confirm the wording still matches. If a combination is not covered, the navigator says so instead of guessing.
Does disclosing hurt my reach or monetization?
On the one platform that addresses it directly: YouTube states that disclosing AI use does not limit a video's audience or its eligibility for monetization. The other platforms' policy pages do not make an equivalent promise, so this navigator doesn't invent one for them — what is sourced is stated, and what is not sourced is left open.